How the hottest traditional enterprises transform

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How traditional enterprises transform to e-commerce

[China Packaging News] in 2014, China's e-commerce market entered a mature stage of development, and the online trading volume successfully exceeded the trillion scale, with the growth rate stabilizing from more than 50% to about 30%. The rapid development of the Internet market has a great impact on traditional enterprises. How to transform to e-commerce enterprises has become a difficult problem for traditional enterprises. Traditional enterprises must adapt to its own rules if they want to wash the sand in the waves in the context of interconnection

first, take advantage of the network advantages to enter the industry station platform and expand the sales channel,

platformization has become the development trend of traditional enterprises. Because of the lack of Internet genes, it is not easy for traditional enterprises to build their own e-commerce platform. Borrow the mature network information platform, enter the professional portal, use the ready-made flow to cash in, expand the sales channel, and make use of the force, Even if we establish our own e-commerce stations, it is difficult to compete with industry information stations

the so-called network advantage is not only the function of selling products, but also using the established information service platform to sell customers. I understand that network marketing includes at least three levels: 1) business customers: for traditional enterprises, especially traditional enterprises, the greatest value is marketing. The original traditional sales model is mainly to attract customers, while the core of interconnection is business customers. From pull to business, interconnection can enable traditional enterprises to quickly touch a large number of long tail customers that they did not touch before; 2) Brand building: if the previous brand building relied on advertising, the success of Xiaomi has fully proved that the use of Internet can build a brand at a low cost, which is of great significance to traditional enterprises; 3) Plastic products: This refers to the reshaping of products through C2B. Interconnection can collect a large amount of data, which can guide enterprises to generate and sell in reverse

second, widely spread offline contacts, expand online purchase and sales channels, and combine online and offline

if it is the economies of scale brought by large-scale production that promote the development and progress of the industrial era, then in the post industrial era, it is brand and service that promote the development and progress of the era. In other words, if innovation was still a slogan in the past, today, innovation has become the choice that Chinese enterprises have to face instead of cost

Robin Lee pointed out that the integration of Internet and traditional enterprises is accelerating. The biggest opportunity for the Internet industry lies in giving play to its network advantages, technological advantages, corporate governance advantages, etc., to improve and transform offline industries and traditional industries, change the original pace of industrial development, and establish new rules of the game. In the era of mobile Internet, physical stores can no longer develop in isolation. E-commerce channels need to take online stores as one of the functions of physical stores and realize the o2o mode of online and offline same price

third, using the WiFi environment, collect user data through mobile intelligent terminals to fill the gap

compared with traditional enterprises, the advantage of e-commerce lies in mastering a series of consumer shopping behavior data, and being able to clearly understand consumers' consumption views, behavior preferences and attitudes. The traditional idea of e-commerce instrumentalization of enterprises is to use mobile intelligent terminals to collect consumer shopping behavior data entering the shops with the help of mobile Internet, supplement the short board, and the recycling rate of wrapping paper and cultural paper is only increased by 3%, so as to win customers with more humanized services

IV. with the help of mobile Internet, people are the main body to develop loyal customers of enterprises

with the rapid increase of the scale of mobile Internet users and the rapid popularization of mobile intelligent terminals, users' consumption behavior is moving, which promotes the reform of traditional industries. Figures show that the number of mobile Internet users in China reached 420million in 2012 and is expected to exceed 648million in 2013. The expansion of users has spawned a huge market. In 2012, China mobile interconnection 1. Turn on the power switch, and the power switch instigates the light to fail. The market size reached 73.77 billion yuan, an increase of 137.2% year-on-year. The development of mobile Internet also provides a broad market opportunity for tens of millions of small and medium-sized enterprises in China. How to grasp this opportunity is a lesson that enterprises need to learn

the development of mobile Internet access population is far beyond ordinary PC access, and mobile has become a new fashion. Mobile internet marketing has the characteristics of strong consumption ability, accurate crowd positioning, wide range of users, long time, strong privacy power lines, broad prospects and so on. It is a new opportunity for small and medium-sized enterprises to achieve business growth

for the development of the majority of small and medium-sized enterprises in China, to truly grasp the opportunity, we need to build a human-oriented channel with the integration of website building, QR code and online communication, so that consumers can know and buy the products of enterprises in time

if we can build a proprietary app for small and medium-sized enterprises, it will undoubtedly help small and medium-sized enterprises to build a direct fast track with zero distance contact with mobile Internet users, especially mobile intelligent terminal users, at the lowest cost, providing more possibilities for developing these users into loyal customers of enterprises

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