How to accurately position the hottest printing en

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How can printing enterprises accurately position themselves to promote the development of the printing industry

gradually align the platform center. According to statistics, the total output value of the printing industry in Chinese Mainland increased from 440billion yuan in 2007 to 951billion yuan in 2012, with a satisfactory growth rate. At the same time, new areas of the printing industry are also developing. Global digital printing has entered a period of rapid growth, that is, the growth rate was 1% in 1995, 4% in 2000, 16% in 2006 and 19% in 2010. The 12th Five Year Plan for the development of China's printing industry clearly points out that by the end of the 12th Five Year Plan, China's digital printing output value will account for more than 20% of the total printing output value

as one of the development trends of the printing industry, digital printing brings too much hope to the printing industry. Led by the digital printing industry, computer direct plate making, digital workflow, digital proofing, on-demand, rapid printing and other technologies came into being, serving the arts, packaging, label printing, textiles, books, advertising and other industries. According to the survey of Winfrey consulting, of the total sales revenue of 107billion US dollars of commercial printing in the United States, 31billion US dollars will come from online printing

in recent years, it is even more popular in developed countries in Europe and the United States. For example, Vistaprint, a printing company for small-scale enterprises and household consumption in the United States, Photobox, a British company mainly engaged in picture printing services, cewecolor, a German company specializing in photo book printing, and so on are all very famous successful cases of web printing in the current global printing industry. It can be seen that as a new model, web printing has become an important direction for the future development of the printing industry. With the stability and large-scale formation of business, digital post press processing will play an increasingly important role in the future

in addition, the printing industry such as Graphic Express Printing has also ushered in the peak of development. Nowadays, with the progress of technology, digital fast printing also has many new changes. The difference from traditional printing is that digital fast printing can start printing on one sheet and change while printing. It can also make pictures and texts spread through various media, which greatly improves the commercial application range of digital imaging

the rapid development of digital printing is the general trend, and it may occupy half of the whole printing market in a few years. Enterprises should decide how to invest in equipment according to their own strength and market changes. For printing enterprises with strong strength, they can purchase advanced digital printing equipment at one time. When purchasing, attention should be paid to the selection of digital printing equipment that meets the needs of the enterprise, is reliable in quality, and will not lag behind for a long time. This kind of equipment can print long version and short version, so as to realize one-stop service, improve the utilization rate of the equipment and increase the profit return. For printing enterprises with limited financial strength, they can use digital technology to transform and upgrade the existing traditional printing equipment. For example, using digital technology to transform the ink supply system to better realize the preset of ink; Using digital technology to transform the existing sheet fed system, realize the shaftless transmission of paper feeding and printing; Install registration and quality control system to improve printing quality and efficiency; Use digital technology and new technology to transform and improve the drying system of traditional printing equipment, improve the drying quality and reduce energy consumption; Transform the ink supply system, water supply system, gas supply system and heating system to reduce pollution, energy conservation and consumption

also, the overall quality of digital printing products is lower than that of traditional printing. To break through this bottleneck, we should start from the aspects of equipment, technology, technology and talents; Strengthen the training and improvement of talents' skills and improve their quality; Strengthening management and constantly improving its innovative production process have greatly reduced carbon dioxide emissions (as shown in the figure below). As long as we take it seriously, it is entirely possible for digital printing to catch up with or even exceed the quality level of traditional printing. As long as the same quality, low price and good quality are achieved, the market of digital printing will naturally expand rapidly

boost confidence and intervene as soon as possible. It is undeniable that the external environment for the development of printing enterprises is not ideal and loose at present and in the future due to the uncertainty and unpredictability of the objective economic situation. Enterprises have crossed the threshold of the 2008 financial crisis and encountered the European debt crisis. The sharp rise in labor costs and material costs of printing enterprises has resulted in high production costs, while printing wages have hovered at ultra-low levels after years of continuous sharp decline; The printing market situation of oversupply will exist for a long time, which will inevitably lead to the idleness of production capacity and the reduction of production efficiency; Under the circumstances of lack of funds and high financing costs, many entrepreneurs are low in confidence and helpless. In the period when digital printing develops vigorously and coexists with traditional printing, enterprises and businesses need to have a long-term vision, not be frightened by the current difficulties, stand up and rush forward, intervene in digital printing as soon as possible, adhere to practice and experience, and occupy the commanding height of digital printing. Which enterprise has done this will win today, tomorrow and future of the printing market

combine reality and practice constantly. Digital publishing will inevitably lead to the reform of printing technology. Printing enterprises should, on the basis of expanding traditional printing, actively adopt digital technology and network technology, transform printing processes, vigorously develop digital printing, and improve the supply capacity of diversified and personalized services for consumers by which kinds of instruments each enterprise needs to be equipped. First, we should take the initiative to carry out the digital transformation of equipment, such as accelerating the development of computer direct plate making (CTP) technology, and phasing out the traditional prepress preparation and plate making systems that play a decisive role in the measurement of tension accuracy; Purchase appropriate digital and intelligent printing machines and corresponding post press binding equipment to implement digital printing. Second, we should implement digital printing in a comprehensive and broad sense. That is, the digitalization of printing process, mainly including the collection of digital pictures and texts, digital composition, digital proofing, digital printing and pre press control post press processing; Digitalization of printed content mainly includes the generation of digital printed pages suitable for network transmission and remote transmission, the establishment of a digital printed content database, the storage, query, development and reuse of digital resources, and serving the needs of other media; The digitalization of printing operation and management mainly includes the establishment of printing services to provide customers with more convenient services through automatic quotation, order receiving, remote printing, personalized services, job tracking, etc

implement green digital printing. Printing enterprises must give consideration to green printing while implementing digital printing, and the two must develop simultaneously, because green printing covers all printing methods. When implementing green printing, enterprises must consider resource conservation, energy consumption reduction, pollutant emission, recycling and other issues, and organize production according to the requirements of green printing standards, so that the printed matter produced meets the requirements of green environmental protection. In order to integrate green printing into digital printing, the two highlights work for enterprises at the same time

break through bottlenecks and promote development. At present, the scale of digital printing in China is small, accounting for only a few percent of the printing market share. The first reason is the high cost. Operating enterprises cannot see profit returns in the short term. In addition, the cycle of technology update is getting shorter and shorter. Enterprises often wait for the stability of the digital printing market before investing in equipment. Due to the high operating cost, digital printing is expensive, especially in on-demand printing with large printing volume. This has affected the expansion of the digital printing market

innovative management. People used to say that good wine is not afraid of deep alleys. The implication is that as long as the product quality is good, customers will naturally come to the door. In the new historical period, enterprises are not only production units, but also sales units, that is, good wine should also be often shouted. In terms of innovative business models, many enterprises have made beneficial explorations, such as: chain operation, remote operation, and making digital printing bigger and stronger through scale expansion; Multi channel product display to establish public praise and image; Extend the service chain, provide customers with complete solutions, and increase the value of digital printing

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