How Philippine printing enterprises cope with the challenges
lack of skilled labor supply, high cost, too fierce competition, insufficient reliability of paper supply in the domestic market, high investment costs, lack of accurate industry statistics, etc. These are the problems that Philippine printing professionals summarized about the Philippine printing industry at the 2001 Asian Printing Technology Forum. In fact, in China's printing industry, these problems are also very prominent, and more realistic and urgent. Like many printing enterprises in the Philippines, many small and medium-sized printing enterprises in China also have many problems, such as lack of funds and equipment, lack of professionals, lack of relevant business, lack of correct evaluation of themselves, and so on. The author of the original article expounds that the positive exploration made by Philippine printing enterprises in order to survive in the face of global competition may be a reference for China's large number of small and medium-sized printing enterprises. Today, the Philippines has a number of advanced printing enterprises, all of which are attributed to the excellent quality control ability and extraordinary foresight of managers. They don't believe in miracles, but make a reasonable combination of knowledge, skills and correct attitude under the condition of changing market and lack of customer resources. Many people may have heard of "nanosecond culture", that is, speed determines life and death. Managers who react quickly can easily seize every opportunity, use and organize the strongest strength to overcome threats, so that the company is always in a favorable position. On the other hand, delay leads to "death". Managers are satisfied with the status quo. If they just want to make a little money and have no long-term development plans and goals, such enterprises will be eliminated sooner or later
managers who respond quickly to the market can easily tell you that applying those amazing devices and creative modern technology can promote our lifestyle. It includes how to capture and copy monochrome and color images faster, better and cheaper. Therefore, such managers can put their enterprises in an advantageous position in the competition
however, even with excellent managers, can enterprises afford the high price of new technologies and processes? The author believes that it is indeed a problem worthy of discussion, especially for Asian printing enterprises, 80% of which have less than 20 employees
can't escape
the speed at which new technologies are introduced into the market is really overwhelming. The computer I bought today seems to be out of date after 3 to 6 months. Phototypesetter and other prepress equipment are facing the threat of being eliminated, because now computers can make plates and print directly. What will happen after that? Then what happens? Today, with the rapid development of new technology, small and medium-sized printing enterprises feel unprecedented confusion
at the commercial printing exhibition, the development of new technologies is dizzying - large format printing machines that can use different plates, as well as other printing technologies beyond people's imagination. Many people in charge of printing enterprises will have this feeling after coming back from the exhibition: it will have a great impact on them not to promote the development of new knowledge and information based on the final product shape and material characteristics at the exhibition. It has become a top priority to improve the printing quality with new standards, and they suddenly began to worry about whether the densitometer used in their enterprises has become obsolete. In fact, as we often say, without measurement methods, there will be no standards and no quality control
because some printing enterprises in the Philippines ignored the strong requirements of customers to improve printing quality for a long time, some customers went to Hong Kong and Taiwan to find printing plants with better printing quality. But it costs a lot, so most printing buyers still rely on local printing companies in the Philippines to print products. With the advent of the era of globalization, printing enterprises from neighboring Asian countries have begun to enter the Philippines, such as Malaysia and China. They can provide printing products with better quality and lower price
the satisfaction of local printing enterprises in the Philippines suddenly wavered. Facing the threat, more progressive Philippine printing enterprises began to work to improve printing quality and provide lower prices. The printing market in the Philippines is divided between local and foreign printing companies with new technologies and more efficient printing systems
because 90% of the small printing enterprises in the Philippines have difficulty in improving their equipment, this new development momentum indicates the arrival of a disaster in the Philippine printing industry. The Philippine printing technology foundation has long recognized the seriousness of the problem and began to seek foreign assistance. European groups have noticed the needs of Philippine printing enterprises and are providing technical assistance. Of course, it is expected that the assistance agreement of all foreign technical assistance projects will not miss the business agenda. European companies always use their high-end printing system and new technology to find new markets, and have found a perfect market for their printing products and channels in the Philippines
on the other hand, the Philippines needs new technologies to improve the printing system and process, to improve the printing quality and productivity, and to achieve this goal, it seeks perfect partners in the EU. The Philippines and the EU have just completed the technical assistance project formed by the process, and are now establishing a cooperative partnership through data exchange and trade exchange
compared with the past, printing enterprises in the Philippines are more vigilant. Because of the development of new printing technology, the printing industry has redefined the standard of enterprise strength. Only printing enterprises that meet the standard can resist the risk of being gradually eroded in the competition. This new standard is speed, craft and price. Every standard will often change with the emergence of new processes, which are the driving force for printing enterprises to continue to provide more, more efficient and faster services
in the case of high competition in the global printing industry, which printing enterprise can deliver goods faster, print better, and have a lower price in the bidding, then it can have loyal and stable customers. However, it should be noted that customers are only loyal to the price, high quality and speed provided by the enterprise
some enterprises in the Philippines have begun huge equipment transformation, actively adapt to these new standards, and have achieved profits in a good business environment. Other enterprises are not so lucky. They are distressed that some original printing equipment will be eliminated because of the huge noise, because they are unable to compete with those enterprises that have more equipment, newer equipment and better technology. Those enterprises have the support of consortia and have the ability to update equipment
printing enterprises in the Philippines are almost crazy in the physically and mentally exhausting struggle for survival. Some of them have lost the touch of the market and cannot explain their own failures at all, although some enterprises are still carrying out the "March March". They ask themselves "what happened". It's like being under a spell, and suddenly everything they once owned disappears. The industry association of the Philippines predicted what was happening now a long time ago, and issued warnings to printing enterprises many times. Unfortunately, not everyone listened. Even if they listen, many printing enterprises simply have no ability to change the status quo
3. At this stage, the experimental machine devices launched by different manufacturers, the pre press devices and post press equipment of new printing machines, and other costs are too expensive for most operators of small printing enterprises. More unfortunately, they represent the vast majority of the printing industry in the Philippines
in fact, many printing enterprises in the Philippines have closed down. The Philippines has repeatedly experienced losing its competitiveness due to the lack of better and newer technologies. Fortunately, some enterprises have begun to take action. A shrewd Filipino boldly used the borrowed funds to improve all his printing technology, including pre press and post press. After the transformation of the equipment, the production capacity has been greatly improved, and now he is preparing to celebrate the establishment of multinational printing plants. Another printing enterprise in the Philippines, which responded quickly, has now had three four-color machines from only three monochrome machines five years ago, and has won two silver medals of the Asian printing award
as a large textbook publishing company, Metro marila has decided to completely shut down its typesetting department, compression typesetters and services. Surprisingly, this publishing company has not only survived, but has made profits. Some printing companies sold their prepress and printing equipment, specialized in post press binding, and began to come back to life. Some companies on the verge of bankruptcy sold their printing and post printing equipment to be tested. I hope the above brief introduction can help you focus on prepress products and achieve great success
one of the largest publishing supporting companies in the Philippines decided to give up the extra color printing work, and chose to electronize the documents with the help of foreign consultants, and then transmit thousands of color publications to various printing plants
obviously, the crisis faced by the printing industry in the Philippines forced printing enterprises to re-examine their situation, evaluate their own capabilities, find their own strengths and weaknesses, and then make their own choices
strengthen service
over the years, we have distrusted each other, regarded others as competitors, and continued to fight for life when there are few sources of life. Many printing enterprises choose to solve the crisis with their own strength. This distrust is growing and growing in many full-service printing companies. Only a few companies disclose their services for fear of unhappiness with competitive suppliers. A printing company strives to do all the business related to printing, from pre press to post press, because it has to bear huge enterprise management costs, and the enterprise income is decreasing. The more effective and practical printing systems and technologies have stimulated many local printing enterprises to narrow their business scope and focus on the services that they can provide better equipment and technology
many printing companies sell their redundant equipment and use the money to improve their dedicated equipment. Therefore, many spot color printing companies, image design studios, binding services, and other printing related services have been derived. More and more enterprises have adopted the same strategy, which provides a lot of opportunities for many foreign high-end printing hardware and software suppliers
the strategies adopted by the above Philippine enterprises in the face of competitive pressure, such as investing in new technologies, paying attention to specific markets, providing customized products and services, and standardizing production processes and product models, should also be applicable to many small and medium-sized printing enterprises in China. In fact, the above strategies have helped many Philippine printing enterprises stand the test in the era of globalization and digitalization. Those printing enterprises that think that new technologies are irrelevant to them, ignore the technological development trends in the industry, and lack awareness of the importance of technology will eventually be eliminated. Only those enterprises that are willing to learn and adapt to industry changes can survive and face the challenges brought by globalization with more enthusiasm and vitality
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