How the most popular domestic printing enterprises

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How can domestic printing enterprises undertake and operate overseas orders well (1)

the overseas printing market is large, but the competition is also intensifying

printing carries the one-stop service of inheriting and providing consumer culture, disseminating knowledge and information, beautifying the appearance of products, etc. at the first time, the development of the printing industry is closely related to the economic strength of the country and the cultural quality of the people. What are the characteristics of paying attention to the details when using the water mud pressure tester. China's reform and opening up has promoted the enhancement of national strength and the development of printing industry, but there is still a significant gap compared with western developed countries. According to the data provided by German gaobao company, Japan, North America, Western Europe and Australia are the regions with the largest per capita share of printed matter. Taking Europe as an example, the printing output value in 2002 reached 550 billion euros, roughly 20 times that of China's printing industry in 2004. In South America, the Middle East, Eastern Europe, Asia (excluding Japan) and Africa, due to their underdeveloped economy and large population, the per capita share of printed matter is quite low. The huge printing business volume objectively existing in developed countries and the high human cost objectively existing in developed countries have led to the outflow of some printing businesses permitted by the production cycle to other countries for printing, which can not only meet the market demand, but also reduce the production cost, not to mention that many products will be shipped to other countries after printing. Hong Kong China business United printing company, established through integration in 1980, has set its sights on this market at the beginning of its establishment. After more than 20 years of hard work, it has accumulated a considerable number of overseas partners, and the overseas printing business accounts for a considerable proportion of its total printing volume. This is generally the case for many Hong Kong funded enterprises moving to Guangdong. According to a director of Leo group, 99% of the company's printing business comes from overseas. Therefore, at a time when China's printing production capacity has significantly exceeded the demand of printing business after the rapid development in recent years, expanding overseas printing business has become the common choice of printing enterprises. There is no doubt that this is correct

as more and more printing enterprises set foot in the overseas printing market, the mysterious veil that was originally covered by overseas printing has been lifted, and the competition among enterprises in the price of overseas orders is also intensifying, just like the competition around the price of domestic single production. In addition, some agencies specializing in printing intermediaries, on the one hand, gradually move the processing base northward to reduce labor costs, on the other hand, they press the labor prices of printing and processing manufacturers again and again to obtain their own excess profits. It can be said that the price competition around overseas printing business has also reached a very brutal stage. What's more, this price war is not only at home, but also involving more and more other countries. In Asia, India, Vietnam, Thailand and the Philippines are all strong competitors; Outside Asia, there are many countries such as South America, competing to the death. In short, waidan is a piece of fat, but the competition for this fat has also begun to enter a white hot stage

making overseas products helps enterprises strengthen quality management

printing enterprises' involvement in overseas printing business is of great help to improve product quality and standardize enterprise management. Up to now, although many enterprises have obtained the ISO9001 quality certification certificate, strictly speaking, the on-site payment of certificates as a stepping stone requires more unified invoicing and express delivery after the meeting, and the inspection of certification institutions is taken seriously, while the meticulous handling is obviously insufficient. It cannot be said that enterprises do not pay attention to product quality. Competition has forced all enterprises to take product quality as their core competitiveness, but it is not enough to rely on leaders and quality inspectors to pay attention to quality process management alone. All personnel involved in production must pay attention to it. Ensure the quality of the final link with the quality of each link. To do this, it is not easy for the Chinese people who have not paid attention to rules and details for a long time. If you really devote yourself to the production of external orders, you can take this opportunity to correct the mentality of all employees to muddle along, pay full attention to product quality, and standardize the internal management of the enterprise, because there is no possibility of accommodation in external orders. After clarifying the processing price, what you pay attention to is quality and cycle

Zhonghua printing company has been involved in overseas printing business since 2002. From the practice of these years, it has advantages in producing short edition books and high-end books. However, due to maintaining a relatively high labor price, the total volume has not expanded rapidly. There are many inquiries every year, but not many real transactions. Even so, the staff still gained a lot of new knowledge from the production process, understood the requirements of foreign parties for packaging, and understood the stringent requirements of Japanese customers for printing details. Although it is not excluded that some intermediaries have improved the requirements for printing quality in order to exempt themselves, it is ultimately the requirements of customers for enterprises under the current situation, and the factory can only strive to achieve it. Employees use the experience and habits accumulated in the process of making external orders into daily production, which naturally improves the quality of conventional products and helps establish the brand image of the enterprise. It can be said that overseas orders are the touchstone of the existing product quality of enterprises, and overseas orders are also the catalyst to improve the product quality of enterprises

it is a kind of market exchange behavior to strive for overseas orders and foreign enterprises to invest in China.

after the reform and opening up, more and more overseas capital has entered China. Starting from the nature of capital, foreign capital entering the Chinese market is of course to win greater profits. They are trading capital for the market. Looking back, how many Chinese enterprises expect to obtain foreign technology through the introduction of foreign capital have achieved their wishes? How many overseas orders have many Chinese enterprises that expect to obtain a certain proportion of foreign orders through the introduction of foreign capital? This is also the reason why domestic public opinion generally calls for attention to the development of proprietary patented technology. Don't let others get the market as they wish, but we haven't got the corresponding technology and overseas market. As far as the printing industry is concerned, the situation of overseas printing enterprises after entering the Chinese market is no different from that of other industries in the market. Foreign enterprises are also encroaching on the Chinese market, from yellow pages to books, from post catalogs to packaging, almost everywhere. Because of this, domestic enterprises going abroad to strive for overseas printing business can only be considered as a market exchange at best. After the entry of foreign enterprises has increased the pressure of market competition, they use the advantage of labor price to strive for a piece of business abroad

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