Development orientation of the hottest laser label

  • Detail

Development orientation of laser label market

laser printed labels are everywhere. Whether in offices, supermarkets or factories, a large number of laser labels need to be printed. The main market areas of laser printed labels are postal, trademark and bar code labels. Because it can add value to various products of enterprises, it can also diversify products. Therefore, it is loved by people from all walks of life. In addition, more and more enterprises are considering adding laser labels to their products to bring them higher profits

when considering the development and trend of the laser label market, Steve brocker, the sales manager of western states envelope in the United States, believes that it should be positioned on existing customers. He said, "if we want to develop the market of laser labels, we should start with existing customers and ask them how they print their trademarks, so that we can deal with them more effectively. In order to win more sales market, we should help customers make full use of the printing characteristics of trademarks and add value to products." Many enterprise managers agree with this view. They believe that it is difficult to enter a business field without laser labels, which requires sufficient experience

to solve this problem, we should make some improvements on their existing printing system. First of all, publishers need to find out what customers' printing requirements are, where their business direction is, and how to solve problems if they occur. Then locate the manufacturers who have a large demand for the type, diameter, connection mode and other factors of bar code valves, which affect the connection mode between hydrostatic testing machine and products. These manufacturers will produce and send a large number of products. If they contain a lot of useful information on the bar code, they can save a lot of time and money

the best way to determine whether customers can benefit from bar codes is to ask how much product they send. If the quantity cannot reach a certain index, it is recommended not to use barcode

however, if customers have used bar Silver Jubilee technology 1 to engage in high molecular material modified plastic industry codes, the company that produces bar codes needs to clarify: do they produce on-demand or mass production? How many inventory products are waiting to be labeled? How many labels are printed in? Will the printing volume of labels be increased soon

for the first question, if the customer is printing trademarks on demand, then thermal transfer technology is the best choice; If it is mass-produced, the laser label is the most ideal. For those customers who print less than onemillion trademarks a year, the solution of paper splitting laser labels can be adopted; For those customers with large printing volume, it is recommended to use a single laser label with continuous paper delivery. Bar code is not the only way to seize the laser label market. Postal and office applications can also get a lot of returns. Brocker believes that printing laser labels with two-color and four-color icons is an effective way to add value to customers' products, and it is also an ideal solution. For example, when customers need to print color icons on their company's envelopes, rather than waste money printing color icons directly on the envelopes, it is better to print color signs on laser labels, and then paste these laser labels on the envelopes at any time, which reduces a lot of costs for customers

if the order is successfully signed with the customer, the company should start to design the trademark that can meet the customer's needs. No matter what kind of trademark the customer uses, it should fully understand the customer's needs. There is another kind of product often used in office laser labels, that is, CD-R and CD-RW, which are mainly used to copy and transmit information, and are often used in multimedia for heavy-duty advertising demonstrations. In order to get some benefits from the trademark market, companies operating trademarks should try their best to find customers who apply such products, and provide them with two-color and four-color laser printed trademarks for archiving and demonstration. For customers who use dot matrix printers, especially those who print bar codes, there is another market opportunity for laser labels

at present, dot matrix printers are on the verge of extinction, while laser printers can provide clearer images. Therefore, the scannable images copied by laser printers make the scanning of bar codes more accurate and more professional for external viewing. Laser printed labels can also be die cut into various shapes according to needs, so as to increase its identification and user flexibility. Another aspect that the dot matrix printing market cannot meet the needs of customers is that customers often need multiple trademarks at the same time. Using a dot matrix printer for printing, customers usually can only print one trademark through the printer at a time. With laser printers, end users can print multiple trademarks on a piece of paper and match with various die-cutting equipment. This saves a lot of time spent on arranging trademarks and greatly reduces human errors. When label manufacturers have made clear who their customers are and what type of products they produce, they need to determine what type of laser label adhesive to use. Heat the temperature of the hot melt wire on the laser printer to 250 ℃ ~ 300 ℃, so that the printing materials and adhesives can be well pasted together without causing any damage to the label. Now there are many types of adhesives that meet such conditions. Laser printing labels will undoubtedly be a hot spot in the emerging market. (end)

Copyright © 2011 JIN SHI